From LA to Bangkok, Puerto Rico to Marrakech, branded residences have truly stepped into the spotlight in recent years. Although it was decades ago, back in the 1920s, that the first branded residences made an appearance on New York’s glitzy Fifth Avenue, their popularity has skyrocketed of late.

According to Graham Associate’s 2020 ‘Branded Residences: An Overview’, the global branded residences market has grown exponentially since the turn of the millennium, largely dominated by world-renowned hotel brands like The Ritz-Carlton Hotel Company by Marriott International. North America remains the largest branded residences market, but interestingly, the report highlights that the fastest growth rates in 2020 have been noted closer to home, in MENA and Europe.

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